Environment

The carbon footprint of our digital data— Fasade’s perspective on data management for better decision-making‍

fasade-marketing-strategist-blog-post-author-carolina-teixeira
Carolina Teixeira
September 10, 2020

The carbon footprint of our digital data— Fasade’s perspective on data management for better decision-making

What comes to your mind when you hear the word “sustainability”? Without a doubt, it’s one of the biggest dilemmas humankind faces currently. Socially we discuss environmental sustainability in regards to all aspects of our lives - from simple conscious swaps such as keep cups, reusable straws, etc. to lifestyle-changing approaches to minimise our waste and our overall impact on the environment.

When it comes to businesses, it’s fair to say that they play a crucial role in addressing environmental issues, and it should be a major goal of a company to focus on driving innovation and without compromising our way of life.

What Fasade does and why it’s important

Many of us are not even aware that everything we do online, from the “thank you” email we sent to our loved streaming services marathons are generating CO2 emissions to the atmosphere. Data transmission is very polluting because it’s a process that requires millions of physical servers in data centres around the world.

Data centres - the “brains” of the internet- process, store, and communicate the data behind the countless information services we rely upon every day, utilising different information technology (IT) devices, all of which are powered by electricity. Sadly, a tremendous amount of that electricity comes from non-renewable sources. 

Imagine how much data you produce every single day. Now, consider the almost 4.57 billion people that are active internet users as of July 2020 (Statista, 2020), which results in the fact that between 3% to 5% of all electricity used globally currently comes from data centres. Lastly, add this to the fact that not even 60% of the world’s population has access to the internet. How do you imagine it will be the future of the Digital World?

To address these issues, Fasade aims to turn data into actionable intelligence so you and your business can reduce costs, increase productivity, reduce cyber risk exposure and well as reduce your carbon footprint.

Digital cluttering or digital littering has the same impact on the business world and the environment as the physical waste and littering does.
Digital cluttering or digital littering has the same impact on the business world and the environment as the physical waste and littering does.

The future of data with Fasade

Data increasingly is seen as a corporate asset that can be used to make more-informed business decisions, improve marketing campaigns, optimise business operations and reduce costs, creating a competitive advantage in the current highly competitive market. But a lack of proper data management can saddle organisations with incompatible data silos, inconsistent data sets and data quality problems that limit their ability to run business intelligence (BI) and analytics applications - or, worse, lead to faulty findings that can jeopardise the whole decision-making process.


At Fasade, we believe that effective data management plays a crucial role in making the most of the IT systems that run business applications and provide analytical information to help drive operational decision-making and strategic planning by corporate executives, business managers and other end users.

If businesses could take full advantage of the value their data holds and access it when they need it, they would be able to resolve and even prevent issues more efficiently across the whole enterprise.

With more than 50 per cent of the world’s data and information duplicate or unused, the impacts of the avalanches of dispersed systems & unstructured data are huge.
With more than 50 per cent of the world’s data and information duplicate or unused, the impacts of the avalanches of dispersed systems & unstructured data are huge.


What do you think about our digital carbon footprint? And how do you think business can address this issue? 

fasade-marketing-strategist-blog-post-author-carolina-teixeira
Carolina Teixeira
Hello people, I'm Carolina, the Marketing Strategist at Fasade! I believe great marketing is about values! I assist Fasade's team with their Marketing Strategy, Social Media management and analysis. I think that Marketing is essential to build a unique Brand Identify and a lasting impact, and that's our goal at Fasade.
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